# **Nielsen/IRI**

## What is Nielsen/IRI?

Nielsen and IRI (Information Resources, Inc.) are market research companies that provide consumer packaged goods (CPG) data and analytics. They track sales, market share, pricing, promotion, and other performance metrics for various products sold in retail stores. Companies use their data to understand consumer behavior, optimize marketing strategies, and improve product placement and distribution.

## What other technologies are related to Nielsen/IRI?

### Nielsen/IRI Competitor Technologies

Numerator provides competitive data and insights, directly competing with Nielsen/IRI's market measurement services.

### Nielsen/IRI Complementary Technologies

PowerPoint is used to present data and insights derived from Nielsen/IRI data.

Power BI is a business intelligence tool used to visualize and analyze data, and often used in conjunction with Nielsen/IRI data exports.

Excel is commonly used to manipulate, analyze, and visualize data obtained from Nielsen/IRI.

## Which job functions commonly mention Nielsen/IRI?

- **Sales Analyst**: 0.1% of all Sales Analyst jobs mention Nielsen/IRI. 
- **Brand Marketing**: 0.1% of all Brand Marketing jobs mention Nielsen/IRI. 
- **Marketing Analyst**: 17 Marketing Analyst jobs mention Nielsen/IRI. 
- **Sales Operations**: 21 Sales Operations jobs mention Nielsen/IRI. 
- **Account Executive**: 65 Account Executive jobs mention Nielsen/IRI.

## Which organizations are mentioning Nielsen/IRI?

**PepsiCo**  
Retail Trade

**Pernod Ricard**  
Manufacturing

**Danone**  
Manufacturing

**Monster Energy**  
Manufacturing

**Beiersdorf**  
Retail Trade

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